This past weekend, I flew over to Anaheim, California to attend Blizzard Entertainment’s BlizzCon at the Anaheim Convention Center.
As you can probably tell by the name, BlizzCon is a convention dedicated to Blizzard and their various games. It was held almost annually between 2005 and 2019, only excluding 2006 and 2012. Then, the COVID-19 pandemic hit and marked the start of the BlizzCon cadence being thrown off quite a bit. The pandemic “postponed” the 2020 convention to the subsequent year, and then forced the 2021 one to be online-only. To make things worse, the 2022 convention was canceled entirely; although they did not cite it directly, people reasonably assume that it was due to their ongoing major lawsuit at the time, California Department of Fair Employment and Housing v. Activision Blizzard, Inc., No. 21STCV26571 (California Superior Court, Los Angeles County; July 20, 2021). BlizzCon came back for 2023, which I attended. They took 2024 and 2025 off, then returned this past weekend for the 16th BlizzCon.
Between 2015 and 2019 when my company Tempo still had its Tempo Storm esports division and we were still competing in the esports leagues of a number of Blizzard titles, I was regularly invited to BlizzCon as either esports support staff or as a member of the press. In fact, even though it originated during my time in League of Legends, it was actually Blizzard esports that popularized calling me Adam “Adam Parkzer” Parkzer, and then subsequently, Adam “Don’t call me ‘Adam "Adam Parkzer" Parkzer’” Parkzer. (If you don’t get it, it is a joke on the FirstName “Gamertag” LastName naming convention; due to me just using my full name everywhere, they filled in my full name as my “gamertag,” and then when I told people to stop doing that… well, you can see how that went.)
Being invited to things is nice, but can also be burdensome. If you’re at a convention for work, i.e., to make sure your professional players are taken care of, or to cover the announcements and make content about it, then those duties are always at the front of your mind. Even if you have no obligations at the convention, receiving a complimentary admission ticket by invitation has an implication that you have a “special” relationship with the company (at least, special enough that you get a free ticket) and that you have a soft expectation to portray the convention positively.
For example, if I had gotten a free ticket, I may have second-guessed myself when reminding everyone earlier that BlizzCon 2022 was canceled most likely due to the state government suing Blizzard for alleged sexual misconduct and discrimination against women. And if you know me, you know that I don’t like to pass up opportunities to inform people about bad things that have happened in the recent past so we can learn about them and avoid them happening again in the future.
For BlizzCon 2026, I did not reach out to any Blizzard contacts and I did not apply for media credential consideration; I purchased my normie ticket at full price out-of-pocket so I could enjoy the convention strictly as a tourist, and then say whatever I want about it on my blog afterwards.
With that somewhat rambly and borderline tangential introduction out of the way, here are some general impressions I had about BlizzCon.
First, it felt like the convention was wildly oversold. The reason I was looking forward to BlizzCon 2026 was because BlizzCon 2023 was actually quite peaceful and relaxed, and I expected it to be the same this year. BlizzCon in particular is appealing to me because a lot of Blizzard game fans are old adults now, so the general attendee-base is a lot more mature than what you’d see in other gaming conventions. The level of maturity seemed to have carried over to this year too, but the number of people there was frankly insane.
The worst way that this manifested was the lines. If BlizzCon 2026 had a nickname, it would be Wait In Line Simulator. Doing literally anything involved standing in a line that ranged in length from “very long” to “famishing.” I believe the line to get into Darkmoon Faire was over 5,000 people long when I checked (and that is a genuine underestimate, not an exaggeration). That particular line spanned up the escalators in Hall A and across the entire walkway to the far end of the North Hall, zig-zagging and snaking back and forth, folding in on itself multiple times over.
Another place this was visible was the main stage. There was a substantial amount of seating, but there were so many attendees that people were still packed almost shoulder-to-shoulder off to the side in the standing areas. I showed up to the opening ceremony a little bit late and could barely see what was going on because I was on the literal other end of the hall, right by the exit doors, as far away as you can possibly be from the stage.
As a side note, there was a bit of a problem with the seating. The chairs were quite medium. Now, medium chairs are usually fine, but the problem with stage seating was that the medium chairs were hooked together side to side so that the seats were touching to form a makeshift bench. The attendees at BlizzCon were just normal people who you’d expect to see at a convention in the United States, i.e., a good number of them either just had large statures, or were overweight. On the first day of the convention, I was in and out of the main stage viewing area because I was squeezing in looking at the exhibits between panels. Whenever I showed up and scanned the audience for seats, I’m fairly certain that at least 15% of them were always vacant because they were occupied by people’s shoulders or love handles.
Adjacent to the congestion, I thought BlizzCon was a little bit boring for me this year. Maybe it’s because I’m just so used to having a packed, back-to-back schedule of obligations and commitments in the past, but it felt like there was both nothing to do and too much to do at the same time.
One thing I appreciated about having special media access in the past is that there are dedicated computer stations for members of the press to try out the demos without needing to wait in long lines. I was not particularly enthused to stand in lines of hundreds of people to try the demos on the show floor, so I ended up not playing anything (otherwise, it felt like all I would be doing for the entire convention is standing in line).
I really enjoyed seeing all the exhibits, but after I spent a few hours slowly walking through everything, there wasn’t much else that was particularly engaging to me… except for one thing.
My favorite part of BlizzCon was seeing LE SSERAFIM perform live.
If you know me and know how uninterested I have always been about K-pop, then you might think that is an absolutely wild statement to come out of my mouth. But, I actually legitimately enjoy a good amount of their music. I also think the group was built well, and each member is quite likeable.
Their BlizzCon concert was better than I expected, and that’s even with my relatively high expectations from already knowing that they are great performers. They did 13 songs in 45 minutes, which is a very packed lineup. They maintained their high energy throughout, even with there being minimal talking time and a lot of back-to-back dancing and singing, which I obviously found quite impressive. I thought the setlist was built very well; it felt like the breadth of songs was selected to appeal to both casual fans who recognize viral hits, in addition to diehard fans looking for rare live renditions of less popular songs. Also of note were their outfits—compared to what they’ve worn in the past, it seemed like these were custom-catered to be particularly appealing to a Western audience.
If you thought me listening to LE SSERAFIM was wild, I’m about to say something even wilder: I showed up about four hours early for their show. To be clear, I didn’t just idly sit there staring at the ceiling and twiddling my thumbs. There was still stuff happening on the main stage during most of that period—I got to enjoy hearing about the upcoming release of Diablo V and watching the voice actors across the various Blizzard worlds sharing stories. However, I knew that the main stage would get packed for LE SSERAFIM’s performance, so I claimed a seat early to make sure I wasn’t stranded all the way in the back. I technically was early enough that I could’ve gotten a seat in the front-most section, but I figured I’d save those for their FEARNOTs (which is what they call their fanbase) who showed up with branded light sticks. (And I also wanted to avoid being constantly on screen for their live concert video.)
I didn’t record any of the performance because I knew that there was professional filming being done (and I’m just not the type to be holding up a camera the entire time at a concert anyway), but I did take some still shots—a few during their introductions, and a few when they walked forward onto the B-stage and were closer to the audience.
And before you K-pop fanatics ask: no, I do not have a bias. I respect and admire all five of them equally, each for their own individual reasons.
…
If you put a gun to my head and threatened to shoot me if I didn’t pick one, then my bias is Chaewon. And my bias wrecker is Eunchae.



Remember how I mentioned that I showed up a bit late to the opening ceremony and could barely even find space in the standing area? Well, this was my view.
Do you see where it seems like there are people standing on the stage? Well, look carefully. Those are actually the static camerapeople who are set up halfway down the seated area. The actual stage is double that distance away.

This is what the Overwatch area looked like. I don’t play Overwatch (or pretty much any first-person perspective games) because it gives me motion sickness, so I didn’t really know any of the characters or understand any of the references, but apparently the reason LE SSERAFIM was even at BlizzCon at all was because they did a collaboration with Overwatch.




In the far outskirts of the hall, there were sections set up for some of Blizzard’s more “neglected” games, like Heroes of the Storm. Tempo Storm used to have a professional Heroes of the Storm team, so I used to play it a lot, but then they added loot boxes and abruptly terminated the league, so I haven’t even opened the game at all for several years now.

They set up a nostalgic Heroes of the Storm showmatch and invited back a bunch of previous professional players, which I thought was nice. League of Legends did a similar showmatch a couple of months ago, and although I wasn’t there to watch it live, I still enjoyed watching the VOD. With that being said, I did not watch the Heroes of the Storm one due to the lingering sourness I have with the way they ended the esports league.

They also had some classic game stations scattered throughout the exhibition halls. There was a demo for some new Warcraft III content, as well as a row of memorabilia from the old days of Blizzard.


Blizzard also announced that StarCraft is coming back… as a shooter game. I literally thought this was a prank because it said it was releasing in 2030, and it sounded ridiculous that, not only would they turn a real-time strategy game into a shooter, but then claim that it is releasing so far into the future.
I grew up playing StarCraft. StarCraft: Brood War was one of my favorite games as a kid, and I distinctly remember the excitement when StarCraft II came out right after I graduated high school. Sixteen years later, I still occasionally boot up and play a game or two of StarCraft II.
Needless to say, I am quite disappointed about the StarCraft news. I thought Blizzard had found a new, innovative, unique way to make RTS games appealing again and make them profitable enough to make it worth investing into and reviving the esports scene again. It never occurred to me that it would end up becoming… a shooter. Furthermore, I don’t know if this is just thinking too deeply into it and drawing conclusions that weren’t intended, but if they are implying the conversion of the StarCraft world into a shooter game, then I guess this could be seen as soft confirmation that StarCraft III as an RTS is probably never coming.

Ever since I stopped overseeing the Tempo Storm Meta Snapshot®, I stopped playing Hearthstone entirely. I think Hearthstone for me is one of the best examples of a fun hobby no longer being fun after turning it into a job. Because of the high-pressure nature of publishing the Meta Snapshot® to our gigantic expectant fan base (we had several million visitors per month at our peak), on top of the high staff turnover due to the difficulty of finding reliable Hearthstone expert contributors, it was definitely one of the more draining projects I did at Tempo Storm.
With that being said, right before I reached a point of complete exhaustion and burn-out, I was able to hand over the project to a different staff member at Tempo Storm. I think that was critical, because if I had gone any longer, I probably would’ve hated Hearthstone for the rest of my life. However, even though I still don’t play Hearthstone and would probably never play it again due to how unsustainable it feels to need to continuously dump money into new card sets, I think I left Hearthstone on a positive note. Walking through the Hearthstone exhibits at BlizzCon invoked a pleasant sense of nostalgia and brought back some good memories.






One of the most surprising things for me at BlizzCon was how big the Diablo section was. In retrospect, it makes sense, because there are a lot of different versions of Diablo, one of which is literally a mobile game that can grind revenue for Blizzard in the traditional high-profit mobile game microtransaction model. Also, out of all of Blizzard’s games, it feels like Diablo might be the world that is most likely to appeal to a general non-hardcore audience due to its relatively low barrier of entry and retention.
I wouldn’t call myself the biggest Diablo fanatic, but I enjoyed playing Diablo III and I’ve made decent progress through the Diablo IV storyline. Funny enough, the Diablo section of the convention was actually my favorite out of all the Blizzard universes. It felt the most immersive, and it seemed like the people who worked on the Diablo section paid extra special attention to refining all the small details.









Out of all the Blizzard games, World of Warcraft is the one that I play the most nowadays. I’m nowhere near as dedicated to it as I was at one point in my life, but in general, MMORPGs are my favorite genre of video game, so I usually end up going back to World of Warcraft as part of my video game rotation. I don’t like the constant grind though and don’t enjoy the feeling of gear getting outdated so quickly, so I usually end up just completing the main storyline quests, clearing through the raids once using instance finder, and then coming back for the next patch.
Going more in-depth about the gear getting outdated: I don’t have a lot of time to play video games anymore, so I can’t do the constant grind of dungeons and raids every week after the reset. It is annoying to me when I finally do enough raids and battlegrounds to be able to buy good gear, and then a few months later, all my progress becomes pointless and I have to repeat the process all over again. This is why I have enjoyed Guild Wars 2—its horizontal progression means that I can play as much or as little as I want, and it will never feel like the past time I put into the game becomes useless.
With this idea in mind, I am particularly looking forward to the release of World of Warcraft: Forever, announced at this BlizzCon. It seems like WoW: Forever is intended to be closer to a horizontal-progression game, as opposed to the heavy vertical progression that the regular World of Warcraft has. I do not intend on playtesting WoW: Forever during the beta period as a volunteer quality assurance tester, but I do plan on playing it in early November when it formally releases to the public.










Because I was at the main stage so early, I saw the full programming leading up to the LE SSERAFIM concert, including the closing ceremony. They gave away some free merchandise by using air cannons and throwing bundles of apparel into the crowd.

I feel like I already covered all my thoughts at the beginning of the blog post, but I guess I did leave out one obvious question, of whether I would go again in the future. At this point, I’m actually not sure. I know this sounds wishy-washy and hypocritical to what I literally just already said in this blog post, but funny enough, I might be more inclined to go again in the future if I receive an invitation and special access to restricted areas so that I can actually try things out without feeling like I have to stand in paralyzingly long lines.
… Or if LE SSERAFIM performs again next year. I’d pay full price and go back for that.

































































































































































