Back on the first of this month, I mentioned that I’ve seen some advertisements that are unfilled templates. A few people had difficulty understanding what I was talking about, and I said that I would take a screenshot the next time I saw one.

While I was working on a project today for the Badger Herald, I saw a generic unfilled template ad­vertisement on our home page in an ad zone served by Google AdSense. I took a screenshot; this is what it looks like.

As you can see, it might be a failure in that the advertisement doesn’t say anything about the company, but it might also be a win because you (or at least I) want to click on the advertisement just to see what company would use an unfilled template advertisement, thus bringing more traffic to their website.

In other news, I’ve been doing way too much Shakespeare homework and reading lately.