Course Notes for PSYCH 225: Experimental Psychology

Fall 2012, University of Wisconsin-Madison

Supplemental notes from the readings are included in navy blue.

 


 

Tuesday, September 04, 2012: Introduction and Class Experiment

  • Illusory Correlation (IC): perception of a relation between two events that are not related, or a perception of a larger relation than actually exists
  • Hamilton & Gifford (1976)
    • IC – a cognitive basis for stereotyping
    • Group A (majority) vs. B (minority)
      • Number of statements: 26 vs. 13
      • Number of desirable statements: 18 (69.23%) vs. 9 (69.23%)
      • Number of undesirable statements: 8 (30.76%) vs. 4 (30.76%)
      • Ratio of positive to negative: 9 to 4 vs. 9 to 4
    • Participants over-attributed undesirable behaviors to group B
    • Participants perceived group B more negatively
    • Group B with undesirable behaviors rarely occurred
    • Distinctiveness and salience led to mroe attention and encoding, which increased the perception of relation
  • Independent variable 1 was valence (emotion) of thoughts of Obama; independent variable 2 was type of minority (black vs. elderly)

 


 

Wednesday, September 05, 2012

Writing an Introduction in APA Style

  • Structure
    • Broad to narrow
    • General problem
    • Past research (literature review)
    • Present research (purpose, hypothesis, brief description)
  • Review of Literature
    • Review literature strategically
    • If relevant, what did researchers do, find, and how did they explain those results?
    • Do not present hypothesis of prior researchers
    • Integrate previous studies to show how they work together to inform your study
    • Integration can be accomplished with thorough, thoughtful transitions
    • Transitions: how are past studies similar/different conceptually/methodologically?
  • Purpose
    • How does present study add to accumulation of knowledge?
    • Example: address discrepancies, problems, untested assumptions, gaps in research
  • State hypotheses clearly
    • Readers should be able to see the expected results; avoid using statistical language
    • Bad example: there will be a main effect of similarity
  • Justify hypothesis
    • Why do you expect those results to occur?
    • Theoretical conceptual rationale
  • Economy of expression
    • In intro and entire manuscript, remember
    • E.O.E. is a hallmark of good scientific writing and clear scientific thinking

Writing a Method Section

  • Participants
    • Number, demographics, compensation
  • Design
    • IVs and levels – 3(hair color: blonde, brunette, redhead) x 2(personality: warm, cold)
    • Within, between, or mixed subjects design
    • DVs: names of constructs
    • Very succinct: do not describe operations in design
  • Materials
    • Stimuli, measures, equipment, apparatus
    • What participants saw, held, heard, but not what they did
    • Operations of measures provide purpose (in order to), scales and pole definitions; if combined items, Chronbac’s alpha (how well they go together)
  • Procedure
    • Actions in chronological order
    • Active voice
    • Who were the experimenters, what did they do
    • If relevant, who were confederates, what did they do
    • What did participants do
    • Duration of sessions
    • Comprehensive: recruitment through debriefment and data management, if necessary
    • Making it easily replicable
    • Eliminate actions that readers can easily infer
  • Operations of IVs and DVs
    • Materials or procedure sub-section?
    • Case-by-case determination
  • Use paragraphs: divide your method sub-section into paragraphs
  • Maintain continuity

 


 

Thursday, September 06, 2012

Class Experiment

  • Method
    • Overview: “… research project concerned with impact of thought exercises on how people process and remember visual info …”
    • Consent forms
    • Thought exercise (5 minutes) (random assignment of positive/negative thoughts about Obama)
    • 39 sentences w/ pictures slides
      • 7 seconds each
      • Why include pics of targets and objects? Not glaringly obvious it’s about the person’s group membership (subtlty)
    • Participant completed questionnaire
    • Debriefing
  • Questionnaire
    • Demographics; cover story, fillers; mood
    • Attributions of group membership
      • 39 statements from slides in different random order
      • Names and groups removed
      • Participants indicated group A or B
    • Frequency estimates, number of undesirable behaviors about each group
    • Trait ratings: rate members of group B on 7 bipolar adjectives, semantic differentials
    • Suspicion check
  • Hypotheses
  • Control procedures?
    • Administration process, location, format

Chapter 1: What is Science?

  • Methods of acquiring knowledge: tenacity, authority, rationalism, common sense, science
  • Five steps to scientific problem-solving and linkage to writing
  1. Identify the problem
    • Lit review (theories, findings)
    • Unanswered questions, conflicts
    • Form one or more hypothesis
    • Hypothesis: expected effect, a testable statement about the relation between variables
    • Title and introduction of APA paper
  2. Design the study/experiment
    • Which conditions are necessary to test hypothesis?
    • Between, within, or mixed subjects design?
    • Stimuli? Timing?
    • Abstract constructs of title and introduction → concrete operations of method
    • Operational definition: concrete, unambiguous definition, one that specifies how the abstract concept will be measured or manipulated
  3. Conduct the study/experiment
    • Groups vs. individuals, settings
    • Empirical process: learning through direct observation
    • If expeirmental research: standardization, control procedures
    • Method section
  4. Test the hypothesis
    • Statistical analysis, interpretation
    • Results, discussion
  5. Communicate findings
    • Papers, presentations, posters
    • Other researchers review and critique, attempt to replicate (reliability, use present research in future research

Chapter 2: Intro to Methods of Science

  1. Naturalistic observation
    • Lack of intervention by scientist
    • Primary goal: description
  2. Correlational research
    • Lack of intervention by scientist
    • Primary goal: prediction
    • Usually ethical challenges reventing us from manipulating behavior (ex. alcohol consumption)
  3. Experiments
    • Intervention by scientist
    • Primary goal: explanation
    • Potential for high internal validity

 

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