- This protects creators from losing out on money because of people reuploading their videos. Back when I was more deeply involved in YouTube, a big problem that came up with popular creators is that people would just rip videos off the creator’s channel and steal it for their own, brand new channel. This was a no-risk maneuver because they could just create a new channel and instantly be able to monetize content if a different channel got banned.
- People who have fewer than 1,000 subscribers and less than 4,000 hours of watchtime per YEAR should not even be trying to make money from YouTube. This requirement isn’t actually that high, and I sort of wish YouTube had set the bar a little bit higher. A majority of people who are enrolled in monetization are most likely making less than single-digit dollars per year, and I personally think it’s not even worth it for Google AdSense to be even keeping track of these people’s money. It’s easy for people to pretend like they’re “YouTubers,” but it’s time to snap out of it and realize that vlogging as a hobby to just friends doesn’t make them a YouTuber.
- Real creators are probably going to start making more money. YouTube has been rampant with completely random and unjustified demonetization on perfectly acceptable videos, so they need all the money they can get. By guaranteeing to advertisers that their ads will be displayed on videos from reputable channels, rather than completely random videos from insignificant, single-digit-subscriber channels, advertisers are more likely to want to invest more money, because they know their ads will have a greater impact than before.
Back when YouTube was still young, being a YouTube Partner actually meant something. Not only did it allow you to add custom thumbnails and a header to your YouTube channel (back when it was more customizable), it also allowed you to make money off your videos. The only way you would be allowed to make money off your videos if it they were even worth monetizing – so being a YouTube Partner acted as validation for a lot of people. Then, for some reason, YouTube opened up its “Partner” program to … pretty much everyone. Anybody was basically able to create a YouTube channel, verify that they’re a real person, then start “making money” off the videos right off the bat. There was no build-up process to ensure that YouTube partnership was actually a prestigious title given to only reputable creators. Two days ago, YouTube posted an update on their Creator Blog titled “Additional changes to the YouTube Partner Program (YPP) to better protect creators.” In this blog post, they said that they will be limiting access to the Partner Program only to channels with over 1,000 subscribers and over 4,000 hours of watchtime in the past year. When I read this, I was pretty excited. It seemed like YouTube was going back to ensuring that their Partner Program is actually a real special program, and not just something build straight into the “base version” of YouTube. However, after reading the comments on the post and look at people’s responses on social media, I was a bit confused at how much outrage there was about this change. I personally stopped uploading to YouTube a while back because I didn’t agree with YouTube’s visions on their website. I hated how little it seemed like they cared about their creators, with strange policies like opening up partnership and monetization to the general public being one of many contributing factors. Because of that, I haven’t really been keeping up with the newest updates to YouTube, but based off what I know, there are a few reasons why most of the people complaining about this change are wrong.