- Style. You want other people to see what you like.
- Financial status. Having a skin shows that you are financially comfortable to be spending money on cosmetic content in a game.
- Generosity. You want other people to enjoy looking at the skin as well. (Or, from a different perspective, you’re generously giving back to Blizzard for making a free game that you like.)
There are two primary incentives for purchasing skins. One of them is to satisfy yourself – if you like a skin, you will most likely buy it because you’ll enjoy looking at your character while you’re playing. The second incentive is that it’s a way of showing off to others; you want to show off your…