Apparently you get Hell Billie for free if you make a purchase

I’ve been around Heroes of the Storm for quite a while now, and I’ve made quite a few purchases from the shop. Back in beta, if you made a purchase, you got Wonder Billie for free, which is the rainbow midget mount; more recently, a purchase would earn you a free Billie the Kid, which is basically the same thing as the rainbow mount, without the fancy colors.

Back during the Black Friday sale, I got almost all the skins I wanted at 50% off. But, I recently noticed that I forgot to get Corruptor Cho’gall, which is the skin that turns you white and gold once you unlock the third color variation. Because I’ve been playing Cho’gall a bit more often lately (I would play only Gall if I could, but it’s difficult to find a competent partner), I went and unlocked the skin.

Unlocking Corruptor Cho'gall in Heroes of the Storm

I got a little notification that I had received a new gift, and apparently, the new “Billie” mount now is Hell Billie.

A Thank You Gift Unlocked - Hell Billie

I actually find it really nice that they’re giving away free promotional items like this, and it actually ties in very closely to a good marketing strategy. It’s the foot-in-door technique – by offering a free gift upon a player’s first shop purchase, they’re providing better value for the potential buyer’s money, and encouraging them to make that first buy. Once they do, it’s more likely that they will continue making future purchases.

I also like the fact that they’re keeping the Billie theme across the free mounts, and it’s nice that they picked Hell Billie, which sort of has a World of Warcraft: Legion theme feel to it, so it reflects what’s going on in the Warcraft world right now.

When I did some research on this, apparently, Billie the Kid became available on June 2, 2015, and Hell Billie became available on June 2, 2016. I’m guessing that the next Billie mount is coming out on June 2, 2017, and I’m eager to find out what theme the Blizzard world will take in that time, that will affect what the mount will be.

 

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